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Build a service business

Turn what you know into a productized service — offer, site, and pipeline.

Press Enter to start building this one, or describe your own.

The first build

What exists at the end of the first session

  1. A service site with clear packages and pricing presentation
  2. Copy that positions your expertise and outcomes
  3. Intake and contact flows for qualified leads
  4. A live URL that makes the business real

How the build itself works

NORTHWIND Work Packages Brief FIXED SCOPE, FIXED PRICE Single page $2.4k 1 week One page, written Two rounds Ready to ship Start this Full identity $7.5k 3 weeks Mark and type Site and deck Guidelines Start this Retainer $4k/mo Ongoing Two projects live Same-week turns Cancel any month Start this Project brief STEP 2 / 3 What are you launching? Timeline Budget Send brief
Northwind Three packages a stranger can compare, and a form that brings the brief with them.

Before you scale it

What a first version has to settle

Scope a stranger can buy

Fixed scope, fixed price, clear deliverables. If it takes a call to understand, it isn’t packaged yet.

Proof over promise

Show the process and the turnaround, not adjectives. Expertise reads as credible when it’s specific.

A door that’s open

Intake and contact flows from day one, so an interested visitor never has to go looking for a way to reach you.

Beyond the build

A product is not a company

The site is the part you can see. These are the four other jobs a service business needs, and what Restart hands you for each.

Positioning brief

Brand

The move from “available for hire” to “runs a studio” — said in the language your buyers already use.

Launch pages

Launch

A page per package and a case-study layout, so the offer is announceable rather than merely explainable.

Proposal pages

Customers

Intake that arrives with the brief attached, and a proposal page you can send instead of a PDF.

Internal tools

Operations

A pipeline view and a client-facing project page, so nobody has to ask where their work has got to.

All nine functions Restart picks up

Questions founders ask

What makes a service “productized”?

Fixed scope, fixed price, clear deliverables. Restart shapes your offer into packages a stranger can evaluate and buy without a sales call.

Can it capture leads?

Yes — the Builder creates intake and contact forms so interested visitors can reach you from day one.

I’m a freelancer — is this for me?

Especially. A company-shaped site with packages moves you from “available for hire” to “runs a studio.”

Other things founders build here