Restart vs Durable

Durable builds a small-business website in seconds and wraps it in a CRM, bookings, invoicing and AI agents that post blogs and reply to leads. It is aimed at service businesses that need to be found and booked. Restart builds a web product rather than a brochure site, and is aimed at founders starting something new.

Durable’s facts are from durable.com as read on September 7, 2026; “not stated” means their page does not say. Restart’s facts are from restart.new/pricing and the docs.

	Durable	Restart
Calls itself	"The complete AI business builder."	The AI company builder.
Free plan	$0: a website on a .durable.site subdomain, 5 images a month, 10 AI chat messages, a CRM with up to 10 customers.	Free plan: 5 build credits a day plus 10 at sign-up, up to 3 companies, no card. Publishing to a live URL starts on Pro.
Paid plans	Launch $25 a month ($22 yearly); Grow $49 ($41 yearly). Metered in images, chat messages, blog posts and lead replies rather than credits.	Pro $99 a month (250 credits), Autonomous from $399 (1,000 credits); $75 and $300 billed yearly; a Custom plan arranged on a call. 1 credit = $1; top-ups $1 each, never expire.
What it builds	A business website with SEO, hosting, CRM, bookings and paid bookings on Grow. Not a web-app builder.	A working web product with real pages, flows, copy and design; live preview while it builds; published to a Restart subdomain.
Backend, accounts, payments	Built-in CRM and payment processing for bookings; no app backend or user accounts.	The first build uses sample data: no customer accounts or live backend yet. A Stripe payment link can be added once you connect Stripe.
Custom domain	Free with every paid subscription; subdomain only on Free.	Custom domains are not available yet; published sites live on a Restart subdomain.
Code export	Not offered; a no-code site without extensive HTML customization.	Code export is not available yet; files are browsable in the app. You own everything you create.
Beyond the build	Agents that publish blogs, collect reviews, research competitors and reply to leads.	Yes: positioning brief, launch pages, pricing pages, a company inbox with its own address, daily tasks, research with sources, dashboards, automations and Meta ads on paid plans.
Who it is for	Small business owners: home services, health and wellness, professional services, food, pet and auto.	Founders starting from an idea, especially people who are not engineers.

Choose Durable if

You run a local service business and need a website, bookings and a CRM this afternoon
You want a custom domain included on the first paid tier
Your "product" is you, and the site exists to get you found and booked

Choose Restart if

Your idea is a product: a SaaS, a marketplace, a consumer app, a store
You want to watch the product built with a live preview and iterate by chatting
You want research, positioning and launch pages, not only a site and a CRM

What Restart does, in one paragraph

You describe a company idea in plain language. Restart asks the one or two questions that change the build, then the Builder creates a working web product with a live preview and publishes it to a real URL when you say so. Yes: positioning brief, launch pages, pricing pages, a company inbox with its own address, daily tasks, research with sources, dashboards, automations and Meta ads on paid plans. Code export is not available yet; files are browsable in the app. You own everything you create.